Why creating a digital strategy will save your business thousands

On this episode, we discuss why "strategy" isn't a dirty word for entrepreneurs. In fact, going through the process of developing your digital strategy can save you thousands of dollars in the long run. 

4 steps to building a strategy: 

• Identify who your customer is and what they desire

• Determine where your customer is spending their attention

• Foster creative ideas to engage with your customer

• Define objectives and goals that will determine success