Cameron White didn’t buy Impact Fitness Co. to chase clout.
She did it to create real change for real people — and that starts with redefining what success in fitness actually looks like.
In this episode, we cover:
How Cameron defines and obsesses over impact
Her shift from chasing athlete outcomes to helping people move better and feel stronger
Building a world-class team around her skillset
How she balances personal performance with business ownership
The moments that make gym ownership worth it
Whether you run a gym, coach, or just care about doing fitness the right way — this one hits.
🎧 Listen in now
⏱ Timestamps
00:00 — Intro + how PMF found Cameron
03:41 — Her coaching journey + starting Impact Fitness Co
17:36 — Hiring coaches: what matters most
23:50 — How she balances coaching, ownership, and training herself
29:41 — Stories that keep her motivated to stay in the game
34:10 — Challenges of gym ownership that no one talks about
