Product Market Fitness
Product Market Fitness
From Gymnast to Gym Owner: Amy Fryt Keeps Defying Gravity
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From Gymnast to Gym Owner: Amy Fryt Keeps Defying Gravity

This week, I sat down with Amy Fryt—owner of Reaction Fitness Collective in Greenville, SC.

Amy’s story starts with competitive gymnastics and winds through years of collegiate athletics, competitive crossfit, and entrepreneurship. Eventually, she took the leap into gym ownership—and she hasn’t looked back.

We talked about how she’s building a gym culture that doesn’t just produce fit people, but also healthy and strong communities of people who enjoy spending time together.

In this episode, we cover:

  • How her athletic background shapes her coaching philosophy

  • Why she built Reaction Fitness Collective for everyday people, not only elite athletes

  • The tension between doing it all and doing it well

  • What it looks like to run a business rooted in relationships and consistency

  • How she views fitness and competition past the age of 30

If you’ve ever wondered what it takes to build a gym, a business, or a community while chasing your own fitness, this one’s for you.

Timestamps

05:00 – Intro and Amy’s early background in competitive gymnastics
18:00 – Building Reaction Fitness: the vision and the first clients
24:30 – Why she coaches “regular people” over elite athletes
28:10 – The risk of burnout in gym ownership and how she avoids it
35:00 – The mental game: how her mindset has evolved over the years
39:25 – How she fosters community without forcing it
55:00 – What success really means to her now
1:02:00 – Final advice to anyone chasing a vision

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