On this episode, Paid Media Savant, Rob Bettis joins the show to explain how B2B businesses can effectively craft a "Long-Tail" strategy to grow their businesses.
"The Riches are in the Niches"
Rob's Website
The UnFederated Podcast
TSS 055: How to Build a Long-Tail Strategy That Wins
On this episode, Paid Media Savant, Rob Bettis joins the show to explain how B2B businesses can effectively craft a "Long-Tail" strategy to grow their businesses. "The Riches are in the Niches" Rob's Website The UnFederated Podcast
Mar 19, 2019

Product Market Fitness
Product Market Fitness is a show about the mindset and practices of modern builders.
Hosted by entrepreneur, marketing strategist and gym rat Adam Vazquez, each episode explores one (or all) of three pillars:
Product — How real founders built what they built
Market — The content, tactics, and strategy behind their growth
Fitness — The physical and mental practices that keep them sharp
Some episodes are interviews with founders, marketers, and athletes. Others are short solo riffs with honest reflections from the trenches.
Whether you’re running a business, scaling a brand, or just trying to stay healthy while doing hard things — this show is for you.
New episodes weekly.
Product Market Fitness is a show about the mindset and practices of modern builders.
Hosted by entrepreneur, marketing strategist and gym rat Adam Vazquez, each episode explores one (or all) of three pillars:
Product — How real founders built what they built
Market — The content, tactics, and strategy behind their growth
Fitness — The physical and mental practices that keep them sharp
Some episodes are interviews with founders, marketers, and athletes. Others are short solo riffs with honest reflections from the trenches.
Whether you’re running a business, scaling a brand, or just trying to stay healthy while doing hard things — this show is for you.
New episodes weekly.Listen on
Substack App
Apple Podcasts
Spotify
Pocket Casts
RSS Feed
Recent Episodes
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