Product Market Fitness
Product Market Fitness
How Tom Rowland Built His Brand—and His Body
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How Tom Rowland Built His Brand—and His Body

Lessons from an elite athlete, outdoor icon, and content creator.

Most founders treat fitness like a luxury.
Tom Rowland treated it like rent was due on his lungs.

Before he was a media entrepreneur, Tom was guiding fishing trips 300+ days a year in the brutal heat of Key West. If he couldn’t perform physically, he didn’t get paid. So he trained. Hard.

In this episode, we cover how Tom:

  • Turned his endurance into a revenue engine

  • Built one of the most respected outdoor media brands

  • Qualified for the CrossFit Games

  • Balances elite fitness, family, and business

  • Uses consistency, discipline, and storytelling as his edge

Timestamps:

00:00 – Intro + why fitness was never optional for Tom
06:32 – How he started his TV shows and broke into outdoor media
16:00 – Advice for anyone wanting to start a side business
22:51 – The myth of balance (and what actually works)
34:11 – How fitness should enhance your life—not dominate it
36:18 – Building a local gym and community from scratch
43:30 – What it took to qualify for the CrossFit Games

Highlights:

Turning a side-hustle into your full time job

Balancing fitness with family

How he built a fitness community from his home gym

Listen, subscribe, like, share, etc! Let me know what you think!

-AV

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