Before Bill Martin was training 1,400 youth athletes…
He was building a soccer club out of his car. Nights and weekends. No full-time staff. Just passion and persistence.
Fast forward 25 years:
Furman United is one of South Carolina’s top youth clubs
Bill became a state mountain biking champion at 50
And he’s using fitness to lead with integrity
In this episode, we talk about:
✅ The 10-year grind to get Furman United off the ground
✅ How purpose and profit finally aligned
✅ Why Bill believes credibility starts in the gym
✅ The relationship between fitness, leadership, and longevity
Timestamps:
00:00 – Intro + how Adam and Bill met
02:55 – Why Bill started Furman United
07:20 – The moment purpose and profit aligned
10:35 – How Bill used fitness to regain his edge
17:40 – Becoming a state mountain biking champion at 50
23:30 – What coaching taught him about business
29:10 – Why fitness matters more than ever
33:00 – Bill’s advice to younger builders
On pursuing passion over profit
Perfect is the enemy of good enough to start
Why Personal Fitness is So Important
