Product Market Fitness
Product Market Fitness
Ep.3 - 3 Steps To Turning Your Loyal Fans Into a Rabid Community with Nicole Warshauer
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Ep.3 - 3 Steps To Turning Your Loyal Fans Into a Rabid Community with Nicole Warshauer

In this episode, Adam (@AdamVazquez) and Carlton (@CarltonRiffel) are joined by Nicole Warshauer (@NicoleWarshauer) who is the Head of Community for Trusted Health. Nicole shares her three steps for turning your audience or customers into a rabid fanbase

Topics in our conversation included: 

  • (2:10) How does community building affect the bottom line? 

  • (5:52) What does building a community for a brand look like practically? 

  • (11:17) How to find community ambassadors who can help make relevant content on behalf of your brand

  • (19:06) How Nicole would spend $150k on content marketing

  • (23:00) The role email plays in community building

  • (39:30)  Have you Heard? Wyze + Rise and Fall of Mars Hill

Links & Resources: 

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