Highlights from the conversation:
Adam’s innovation in health insurance (1:56)
The move from insurance to advertising (8:00)
Getting into SEO and content marketing (10:04)
Founding the Robinson Agency (12:45)
Betting on yourself (18:04)
The impact of AI and ChatGPT on SEO and other factors (20:51)
Putting the customer at the center of your content strategy (23:07)
Becoming an expert in your niche with relevance and specificity (25:52)
Growing in a struggling market (28:27)
Clarity of vision and offering generates leads (34:14)
Staying connected with Adam and the Robinson Agency (37:32)
Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.
HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.
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