Highlights from the conversation:
Value of attending conferences (0:25)
Ed’s background in supply chain (3:49)
Finding more freight (6:47)
Evolution of newtrul (8:38)
Selling technology vs freight (10:27)
Challenges of monetization (11:23)
Quantifying value proposition (13:19)
Overcoming challenges of fundraising (19:57)
Choosing the right investors (21:51)
Lower margin strategy (26:53)
Final thoughts and takeaways (28:47)
Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.
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