Product Market Fitness
Product Market Fitness
Ep. 75 - Ed Stockman of newtrul on Redefining the Value Proposition
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Ep. 75 - Ed Stockman of newtrul on Redefining the Value Proposition

In this episode, Adam is joined by Ed Stockman, Co-Founder and CEO of newtrul. Ed shares his insights on the challenges of monetizing in the transportation industry, fundraising, finding the right investors, the importance of having a quantifiable value p

Highlights from the conversation:

  • Value of attending conferences (0:25)

  • Ed’s background in supply chain (3:49)

  • Finding more freight (6:47)

  • Evolution of newtrul (8:38)

  • Selling technology vs freight (10:27)

  • Challenges of monetization (11:23)

  • Quantifying value proposition (13:19)

  • Overcoming challenges of fundraising (19:57)

  • Choosing the right investors (21:51)

  • Lower margin strategy (26:53)

  • Final thoughts and takeaways (28:47)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

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