Product Market Fitness
Product Market Fitness
Ep. 74 - Whitney Cowell of KCH Transportation on Rewards and Culture: The Key to Retaining Talent in the Supply Chain Industry
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Ep. 74 - Whitney Cowell of KCH Transportation on Rewards and Culture: The Key to Retaining Talent in the Supply Chain Industry

In this episode, Adam is joined by Whitney Cowell, AVP of Marketing at KCH Transportation. Whitney shares her experience of building a marketing organization within the supply chain industry, which is a differentiator for the company. She talks about the

Highlights from the conversation:

  • Whitney’s background and experience (0:55)

  • KCH’s growth in marketing (4:07)

  • Creating a uniform message (7:27)

  • Building a content machine in supply chain (10:19)

  • Recruiting the right fit (11:03)

  • Managing growth in a changing economy (14:09)

  • Company culture and rewards (16:02)

  • What’s coming next for KCH? (17:10)

  • Keeping up with Whitney (19:03)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

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