Product Market Fitness
Product Market Fitness
Ep. 51 - Running an Influencer Marketing Campaign at Scale
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Ep. 51 - Running an Influencer Marketing Campaign at Scale

In this episode, Adam and Carlton are joined by Jess Flack, co-founder and CEO of Ubiquitous. From her background in film school, Jess talks about using video to leverage marketing, becoming a success on TikTok, determining the effectiveness of a social m

Highlights from the conversation:

  • Where it’s at on TikTok (7:30)

  • Jess’ background and career journey (9:58)

  • Influencer marketing (18:32)

  • Judging the effectiveness of a campaign (23:40)

  • Programmatic performance marketing (26:37)

  • Getting started with influencer marketing (31:24)

Keep up with Jess:

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

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* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

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