Product Market Fitness
Product Market Fitness
Ep. 43 - How to Niche-Down Your Podcast (and Succeed) with Erik Jacobson
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Ep. 43 - How to Niche-Down Your Podcast (and Succeed) with Erik Jacobson

In this episode, Adam and Carlton are joined by Erik Jacobson, the founder and CEO of both Lemonpie and Hatch Edits. Erik talks about niching down within your industry, dividing your podcast episodes into seasons, and how to increase podcast awareness all

Highlights from the conversation:

  • About Lemonpie and Hatch Edits (5:51)

  • Creating a bottom-funnel podcast (9:44)

  • Podcast seasons: do or don’t? (17:10)

  • PR for niche podcasts (19:52)

  • How to find podcasts you’ll love (26:28)

  • Content trends on the horizon (32:50)

Links & Resources:

Keep up with Erik:

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

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