Product Market Fitness
Product Market Fitness
Ep. 21 - Restructuring Content’s One-Way Narrative with Claire Shorall
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Ep. 21 - Restructuring Content’s One-Way Narrative with Claire Shorall

In this episode, Adam and Carlton are joined by Claire Shorall, co-founder and CEO of Topknot. Claire talks about how to use teaching methods to craft compelling content, flipping social media monologue to empowering dialogue, and leveraging user-generate

Highlights from the conversation:

  • About ​​Topknot (4:34)

  • How teaching shaped content strategy (6:22)

  • Infusing company philosophy into the structure (11:05)

  • Rethinking advice-giving (13:16)

  • Using the social media platforms that work best for you (20:39)

  • Not limiting future growth by past behaviors (26:12)

  • 2022 Trends: user-generated content, social media authenticity, the metaverse conversation (28:58)

Links & Resources:

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