Product Market Fitness
Product Market Fitness
Ep. 2 - How to Build a Content Team That Can Help Raise $21 Million with Eric Dodds
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Ep. 2 - How to Build a Content Team That Can Help Raise $21 Million with Eric Dodds

In this episode, Adam (@AdamVazquez) and Carlton (@CarltonRiffel) are joined by Eric Dodds (@EricDodds) who is the Head of Growth for Rudderstack. Eric discusses the role content played in raising a $21 million Series A, the process they use to predictabl

In this conversation, we talked about: 

  • (2:30) What we’d do if we weren’t marketers (trigger warning for pilots)

  • (6:20) What is Rudderstack?

  • (11:10) How to train your team to create content for you

  • (15:05) Content creation process guaranteed to resonate with customers

  • (23:33) “Greatest hits” start working just as you’re tired of them

  • (25:12) How to grow a brick & mortar business

  • (31:30) How Eric would spend $150k for content marketing

  • (39:30)  Have you Heard? Wyze + Rise and Fall of Mars Hill

Links & Resources: 

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