Product Market Fitness
Product Market Fitness
Ep. 15 - Closing $40 million in annual recurring revenue through demand gen with Gaetano DiNardi
0:00
-42:47

Ep. 15 - Closing $40 million in annual recurring revenue through demand gen with Gaetano DiNardi

In this episode Adam (@AdamVazquez) and Carlton (@CarltonRiffel) are joined by Gaetano DiNardi (@Gaetano_Nyc) who is the Vice President of Growth at Aura.com - a company that protects you from identity theft. Gaetano shares how he closed $40 million in re

Show notes:

* (3:32) Heard Hot Takes?

* (7:12) Have You Heard

* (12:20) Growing to $200m annual recurring revenue

* (17:12) What kind of people you should hire to build a world-class demand gen team

* (22:53) How working as a music producer vaulted Gaetano’s marketing career

* (31:32) Creating B2B content designed to be consumed rather than solely intellectual

* (33:21) What has Gaetano excited for the next few years in the demand gen space

Links & Resources: 

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Discussion about this episode

User's avatar